Benham’s charismatic founder deserved to be fictionalized. So I wrote him into existence as the star of a booze-slinging 19th-century medicine show.
The client’s unique proposition was a gin with “character.” My team noticed their founder was… also a character. We decided to target cocktail-savvy consumers on the hunt for something quirky and new, offering them an irresistible “Gin with as Much Character as the Man Himself.”
The campaign launched with a set of 10 bespoke trading cards depicting Benham’s unlikely exploits, complete with the world’s first Chewable Martini™
Looking back on this film, I can’t help but wish we’d made it just a bit more hectic.
Our team concepted, wrote, designed, and printed ornate posters. Then we animated them frame by frame, turning out playful social content.
The website and print collateral for this brand are a beautiful canvas for faintly ridiculous copy. After all, as D. George Benham himself possibly never remarked, “Gin is like the truth: better with a few entertaining additions.”
