I helped Bébo build their brand from scratch, inventing a rich world full of delicious secrets.
Our client told us the average coffee liqueur drinker was well into their sixties. We thought millennials were up for grabs — we love coffee! — but we’d have to find a great premium angle and lean harder into the Cuban origin of the product. We crafted a deep story, filled with secret bars and shady spies: a complex world for a complex flavor.
Taking our cues from Bebo’s 1940’s-inspired bottle, this launch film journeyed to pre-revolutionary Havana, with a script written in the style of a CIA casefile.
This social campaign was written and designed to achieve a deeply complex, layered effect — like the flavor of the product, naturally. Even a 6-second Instagram loop feels like a window into a secret, illicit world.
Our website was immersive — full of curious easter eggs and redacted archival documents — made to appear like the cluttered desk of a dogged investigator.
