Hangar 1 needed a fresh way to communicate “fresh ingredients.” So I conjured up a magical farm where vodka grows on trees.
The better a vodka, the less it tastes like anything — that makes people hesitate before shelling out for premium options. We targeted organic foodies and California wine drinkers with this campaign, seeking to prove there really is something special about Fresh-Picked Vodka.
OOH ran across the western U.S.
We made idyllic cinemagraphs like these for social.
I wrote this book about Fog Point, a net-zero-impact vodka made from captured fog in the San Francisco bay.
